The Tesla Way: The disruptive strategies and models of Teslism

Do you know what Hypermanufacturing means? If not, it’s time to get immersed into the new concepts of Industry 4.0. Cross-integration, software hybridization, tentacular traction, story making, start-up leadership as well as human and machine learning, these are the principles of Teslism, the buzzword describing new ways in manufacturing.  

Tesla disrupts the automotive industry by creating many innovative pieces that fit together. Its marketing, production, sales and technology strategies are all notably different from its competitors. The Tesla Way is an elongated case study looking at Tesla's business model and how this can be applied to existing manufacturing and production strategies in other companies. The author also includes case studies from Michelin, Mass and other consumer goods manufacturing companies.

The Tesla Way will look at the origins of Tesla, its journey to success, new business models and what will come next. The author includes a mixture of the theory behind the Tesla business model and its applications, examining the combination between the manufacturing world and the digital world. He draws from his expertise gathered from industry as well as working for Tesla. He has also interviewed a cross-section of Tesla's current employees in both the USA and France.

The 4th Industrial Revolution is already here; the systemic Teslism, which is not specific to Tesla, is a model that developpes in three concentric circles. It allows to implement a new way of working and learning; it leads to an augmented version of industrial organization; and it shows the path to new ways to drive a conventional like a start-up.

This books aims to participate in the industry revitalization efforts by showing how Elon Musk’s Tesla can be a model to rejuvenate our industrial sector – and the principles of this needed change. The Tesla Way stands as a unique opportunity, part of what different people have called the industry of the future, or industry 4.0, or even smart manufacturing. It takes two threats – rising digitalization and declining industry – and turns them into a strong new opportunity.

Source: Kogan Page

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